When you think of online shopping for sustainable products, what comes to mind? The idea of greener products has long been associated with better outcomes and, thus, higher prices. Keter Group, based out of Israel and with factories throughout Europe and the United States, has been looking to change the way we associate quality and greener initiatives by offering affordable resin-based product solutions for outdoor/indoor home decor.
If you are new to the world of Keter and its work as an industry leader in the field, you’ve come to the right place to learn more. Let’s dive into the green initiatives and quality work of Keter Group.
Finding Something to Define Themselves With
When you walk into a Starbucks, the odds are pretty good that you know what you should expect—the wafting aroma of coffee is in the air, with pastries soon to follow. The sounds of gentle music and the conversation of other visitors to the cafe will also fill the air. An iconic experience is part and parcel of a successful marketing campaign, and that is something that has not been lost on CEO Alejandro Pena.
Alejandro Pena looks to global recognition as one of the ways to push his company and its efforts into the next phase of success. To do this, Keter Group and Pena had to underscore what it was that they did so much better than the rest: embrace greener initiatives.
Pena’s work with Keter Group started by focusing on the resin-based materials that the company used to develop its products. Long-lasting and durable, the materials that made Keter Group so famous would give them the space to develop a green identity.
According to Pena, Keter is a story of environmental stewardship, and this is something displayed in their actionable outcomes. Pena adds, “Keter is shaping what’s next for a better day.”
Marrying Initiatives With Outcomes In Green Spaces
Keter Group has long been considered one of the top purveyors of affordable outdoor and indoor home decor, but that isn’t what gave them a reputation worth remembering. Instead, Keter focused heavily on the affordability of its products while expanding into the United States and European markets.
Once established in these markets, Keter and Alejandro Pena have worked tirelessly to develop Greener initiatives while boosting customer ROI. Keter Green Spaces, for example, focuses on providing education and boosting awareness for the brand and the importance of green initiatives wherever the business operates.
Alongside its growing brand awareness, Pena and Keter Group have been focused on curating three-dimensional data sets for customers, hoping to quantify more significant returns on their investment while giving customers what it is that they are looking for.